With the world changing and everything becoming digital, the way we market is becoming digital as well. Companies are turning to online resources to market their businesses. To be able to survive the challenges of digital marketing, brands need to keep up with the latest marketing trends. Here are a few of the leading successful digital marketing trends used today.
1- Interactive Chatbots
Chatbots are the technology which combines the use of text, voice and messaging to communicate directly with a client. Though they are nothing new and have been around for a while now, they recently have become more popular. The reason why this is so effective is that it answers the customers questions quickly. It is estimated that by 2020, more than 80% of customer service interactions will be handled by chatbots.
2 – Influencer Marketing
This is the process of identifying, researching, engaging and supporting the people who create high-impact conversations with customers about your brand, products or services. With influencers today having such a large number of followers, 2018 was a successful year for influencer marketing.
3 – Artificial Intelligence
Being able to analyze consumer behavior and search patterns, using data from social media and blog posts, artificial intelligence can help businesses understand how users and customers find their services. It also offers information and tips to users by getting into conversations. It is estimated that 80% of customer service will use chatbot technology by 2020.
4 – Programmatic Advertising
This means using artificial intelligence to automate ad buying so you can target more specific audiences. Real time auctions is an example of Programmatic Advertising. This technology is efficient and fast. Almost 90% of digital display ads in the U.S. will be programmatic by 2020.
5 – Personalization
In the new digital marketing age, if you want to stand out, you need to personalize your marketing. Which means personalized content, emails, and more. 96% of marketers believe that personalization advances customer relationships. At Vetsweb, we can design a website that is personalized for your clients.
6 – Video Marketing
When people think of video marketing, they tend to only think of youtube. But you can make a video post and start a live broadcast on instagram, facebook and linkedin as well to engage with your customers.
7 – Social Media Apps
Since people are spending more of their time on social media than ever before, it makes sense to market your services where your potential clients are. Social messaging apps can be very useful in sending messages to customers directly, as they allow personalization. This differs from the messenger chatbots we discussed earlier. You’re actually able to market to customers using messaging apps!
8 – Visual Search
With visual search, users can upload an image to conduct a search and get more specific results. Marketers can jump in on the visual search trend to draw customers and serve them the perfect product.
9 – Voice Search and Smart Speakers
Voice search plays an important role in providing all the relevant information that people are searching for through audio content.
10 – Micro Moments
This is a new consumer behavior that delivers your marketing message clearly and concisely in a way that is of interest to the consumer.
To create successful marketing campaign for your business, you must stay on top of current trends and implement them in your business. For more information about latest trends or how we can help your business reach its full potential, message us at firstname.lastname@example.org