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When Airborne Texas Air was searching for a marketing firm to assist with branding and website design, we knew our firm was the perfect fit. Like us, they are Veteran-Owned and we understand the complexity of integrating “the veteran” connection into the branding. We started by using the airborne army patch and the wing insignia to set up the story behind Airborne Texas Air. As you move down the logo, we also integrated the Texas flag with AC & Heating elements. Our client’s reaction to the logo was perfect! We were excited to start using their new logo on all social media platforms and integrating the new color scheme and feel into their website design project.
GOOGLE PAY PER-CLICK
Using our Google Pay-Per-Click services, Airborne Texas Air has established several successful campaigns across East Texas. Each campaign has been tailored to location, service, and profitability. By establishing these campaigns early, we were able to optimize for higher click through rates and higher conversions.
Increased revenue by 130%
Higher click through rates and higher conversions = more sales. Our Google Pay-Per-Click management services and Airborne Texas Air’s ability to handle increased calls and contact forms lead to an increase of 130% in monthly revenue.
By monitoring the numbers on a weekly basis, we were able to identify underperforming ads and make quick adjustments. Due to some of the seasonal aspects of the Heating & Air Conditioning business, it was necessary to plan for campaign changes in advance of major temperature shifts.
SOCIAL MEDIA OPTIMIZATION
Airborne Texas Air was in many ways a start-up company looking to make an instant impression. We were tasked with building and optimizing their social media accounts and create social advertising campaigns from the ground up. Our main focus was to use clear designs that were equally informative and visually stunning. By utilizing brand consistency and a clear message, we helped raise awareness in the local community about the new AC & Heating contractor in town.
MOBILE OPTIMIZED WEBSITE
Today, 78% of all Google Searches occur on mobile devices. Combined with the nature of the AC & Heating industry, it’s especially important to have a mobile responsive or mobile optimized website. We went the extra mile and built Airborne Texas Air a mobile optimized optimized website and also included dedicated landing pages for Google Ads. We also integrated their online booking system into the desktop and mobile website design. This helped facilitate an increase in online leads and sales.