Lone Star Surface Pros is a medium-sized pickleball court builder based in Dallas, TX. They specialize in designing and installing custom pickleball courts for residential and commercial clients.
In early 2024, Lone Star Surface Pros approached us with an outdated website that was underperforming in search results. Despite growing demand for pickleball courts in Dallas–Fort Worth, they were failing to rank for high-intent terms like “pickleball court builder DFW”. Sales and lead volume had stagnated, leaving the business unable to capitalize on the booming pickleball market.
Vetsweb Digital implemented a full-funnel digital strategy:
Designed a modern site showcasing services, project images, and service-area pages optimized for local SEO.
Restructured page copy, headings, and metadata around target keywords and DFW-specific searches.
Refreshed GBP content, categories, and photos, while launching a streamlined review process to build credibility.
Integrated Jotforms to simplify contact submissions, improving both lead quality and user experience.
Provided continuous monitoring, content updates, and technical fixes for more than two years.
Success deserves to be celebrated. We reward initiative, encourage innovation, and cultivate leaders who push our mission forward.
Within the first year of optimization, Lone Star Surface Pros saw a dramatic improvement:
in overall website traffic (Google Analytics).
for branded and local service keywords such as “Lone Star Surface Pros” and “pickleball court builder near me” (Search Console data).
like Court Construction and Pickleball Courts became strong lead drivers, capturing thousands of impressions and clicks
since early 2024, fueled by a consistent flow of qualified inbound leads.
VetsWeb and Jason stepped in when I was having major issues with my web site SEO performance... he started work immediately and now has us ranking #1 for one of the major services we offer. He is great to work with, easy to get a hold of, and very knowledgeable!”
John Smith | Owner, Lone Star Surface
Your digital marketing deserves precise execution and strategic expertise. Partner with Vetsweb, and let’s achieve your mission together.
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