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vetsweb blog >> Business

The Benefits of Social Media to your Business

If used wisely, social media can be a powerful business tool. In fact, 82% of small business owners use social media to help promote their businesses and gain new customers. Here are 10 benefits you gain when using social media for your business.

1. Brand Development

Social media will help to increase your brand identification since you will be engaging with a wide audience of customers. So using an identifiable branding is important for your business and social media presence.

2. More Customers

Without marketing your business on social media, your inbound traffic is limited to your usual customers. Use social media to attract new customers.

3. Search-engine discoverability

Search engine development is very important for reaching higher page rankings and obtaining new customers to your business website. While social media doesn’t directly increase search engine rankings, it is proven that more than 58% of marketers who have been using social media for one year or longer still see improved search engine rankings.

4. Networking

This can be a valuable tool to share ideas with like minded people to help update the way you do business.

5. Better Customer Satisfaction

Every customer interaction on your business’s social media accounts is an opportunity to show your compassion for your customers. Whether an individual has a question or a complaint, social media allows you to address the matter using interpersonal dialogue.

6. Improved Brand Loyalty

Social media is not just limited to introducing your brand’s products and promotional campaigns. Customers see these platforms as an advantage that they can communicate directly with the business.

7. More Brand Authority

Customer satisfaction and brand loyalty both have a huge part in making your business more authoritative, but it really all comes down to communication. Regularly engaging with customers shows that your business cares about customer satisfaction. Satisfied customers are eager to spread the word about a great product or service and they usually turn to social media to express their opinion.

8. Cost Effective

Creating a profile is free for almost all social networking platforms. Being cost-effective is a great advantage because you can see a greater return on investment and retain a bigger budget for other marketing and business expenses.

9. Research

Seeing what your customers are saying about you is a valuable exercise.

10. Revenue

The most obvious opportunity is to generate revenue. This can be done through building a community or advertising your products or services within the social media platform.

Most of the time, businesses don’t have time to manage all platforms of social media. That is when a social media management group would be helpful. Here are 5 advantages of hiring a social media management group.

1. Expertise

Staying on top of best practices and upcoming changes is critical to making sure your company is taking advantage of opportunities for your brand as well as maintaining a professional appearance.It takes time and dedication to stay up-to-date on the social sphere and manage growing communities.

2. Dedication

A social media management company can provide you with multiple touches on your brand, increasing brand monitoring and response efforts as well as providing a 24/7 hand.

3. Outside the Box Perspective

An outside social media management company can bring insights to your business, as well as point out opportunities that your brand might have otherwise missed.

4. Cost Effective

The fact is that monitoring, responding to, and updating social presences as well as researching and surfacing opportunities to grow your community is a full-time position. By bringing in a company that specializes in social media management, you can expect a department that is capable of scalable response and you’ll get the benefits of the entire companies efforts.

5. Experience

A social media management company will be well versed in the available tools and be able to custom-tailor a selection that fits your businesses goals. They also can provide you with the benefit of software above your punching weight that they use for multiple clients.

Social media is growing and changing everyday, get your business social media pages today to start seeing your business grow!